If your sales are lagging, it’s time to consider the effectiveness of your website. The first thing you should do is check whether traffic is still being driven to your site. If not, you need to focus on driving quality traffic to your website with an effective Scottsdale SEO (search engine optimization) strategy.
Updates and changes to search engine algorithms can quickly make your SEO strategy outdated and ineffective. The way users conduct searches also changes frequently, so your SEO strategy also should anticipate changes in consumer dynamics.
To get started on a fresh Scottsdale SEO plan, ask yourself the following questions:
If a drop in internet traffic is causing your business to suffer, or your simply not engaging customers effectively, it’s time to talk to one of our Scottsdale SEO experts. We will first address these important questions, and then work with you to resolve the problem.
Whether you’re starting a new Scottsdale business or need help with an existing website, the experts at Linkhelpers can help you get the most from your website and increase business revenue.
It wasn’t so long ago that Google and the other search engines were brand new innovations with serious limitations. However, constant updates and algorithm refinement have turned them into one of humanity’s most valuable tools.
If your business isn’t getting the most from these tools, then it will likely fail.
What is the goal of SEO? In its simplest terms, SEO is the best way for you to get your business noticed on the web. Obviously, the first step is to create a website, which is another service we offer, but without an effective Scottsdale SEO strategy, nobody will ever know your website exists.
Because the search engine algorithms are frequently updated, your SEO strategy must also adapt and evolve. You must also adapt to the way people use the search engines to find the goods and services they need.
In today’s market, everyone is a search engine expert.
Google’s algorithms allow for specific searches, and users know this. Ten years ago, you could focus on generic SEO keywords and phrases for your website, but many of those phrases are now highly competitive. For this reason, it makes more sense to optimize web pages for highly specific keywords.
If you own a business in the Scottsdale area, then your SEO should be targeting these customers. For most small to medium sized business owners, local business is essential to success. If you want to increase profits, attract new customers, and keep the ones you have, then your Scottsdale SEO strategy must focus on their needs.
Do you understand how your local Scottsdale customers are using the search engines to find what they need?
Just a few short years ago, most local Scottsdale consumers accessed the search engines from a desktop or laptop computer. The smartphone revolution changed all of that, and now the vast majority of Americans use their mobile devices to find the good and services they need.
If you developed your Scottsdale SEO strategy just a few years ago, it is likely already outdated. While a desktop or laptop Google search will offer a results page listing to the user, smartphone searches often default to Google Maps. So, while you may be ranking high on the search engine results page, you also need a strong presence on Google Maps/Places.
Our Scottsdale SEO experts will maximize your web exposure by developing a plan that ranks your website where it will be the most effective. We have tools at our disposal that offer a reliable snapshot of the local consumers most likely to solicit your business, so that you can get the most from your advertising dollar.
The smartphone is likely the most used tool ever created by man. Walk down any street in America at any given time, and you will see people’s faces buried in their mobile devices. If you aren’t taking advantage of the smartphone’s power, then you’re not generating anywhere near the amount of business you could be.
Mobile devices are habit forming, and they will only become more so in the future.
For a handful of years, smartphone searches have outnumbered searches on all other devices… combined. Ask yourself these questions in relation to Scottsdale SEO and mobile smartphones:
Don’t miss out on the vast money making potential that an effective smartphone SEO strategy can provide. Talk to one of our Scottsdale SEO experts about how you can use the power of technology to target new and better customers.
Time and again we’ve helped clients who are driving traffic to their website, but failing to convert that traffic into actual sales. If you think of SEO like a race, then the finish line is making a sale. If the Scottsdale customers that are landing on your website quit the race before they cross the finish line, then your SEO strategy is targeting the wrong client base.
Your website marketing plays a vital role in converting traffic to sales, but you also need to make sure you’re attracting the right customers.
This is really a two step process. First, we take a hard look at the search engine keywords and phrases your Scottsdale customers are most likely to use when looking for goods or services relative to your industry. Next, we ensure that the content on your website offers useful information that fulfills the user’s query.
Effective marketing drives sales. If your website is generating traffic, but you’re not making sales, then your Scottsdale SEO strategy needs to be refined.
As a business owner in the Scottsdale area, you likely have an in depth understanding of your competition. If your SEO content doesn’t stand out from the pack and offer the customer something special, then they will likely find a business that does.
We encounter countless Scottsdale business owners that either wrote their own website content or had a friend do it. It’s strange how so many savvy business owners rely on professionals for just about every other aspect of their operations, but when it comes to their SEO and marketing, they take the cheap route.
If you want your website to stand out from the competition and turn your Scottsdale SEO web traffic into profits, then you need a professional marketing expert to help you convey your message. When you hire Linkhelpers to handle your SEO needs, you will work directly with skilled web marketers who understand how to lead your customers to the profit-generating finish line.
One of the cornerstones of effective SEO and marketing is to generate an emotional response in the consumer. There are a variety of ways that our SEO experts seek to elicit this emotional response, but it’s important to first understand your specific market, their desires, and their fears as consumers.
Scottsdale consumers are far more likely to make a purchase if they are emotionally invested in the product.
Generating this emotional response will require more effort than simply stating the attributes of your product or service, and your SEO expert in Scottsdale will help you refine these ideas. Most consumers fear being ripped off, so an effective SEO marketing plan seeks to alleviate this negative emotional response and replace it will a positive one based on product confidence.
Some products are better marketed with website theme focused on nostalgia. Others may benefit from an SEO marketing strategy that proves the product will help simplify the owner’s life. The possibilities are endless, but as your work with our experienced SEO specialists you will quickly narrow in on something truly unique and effective.
If you fail to adjust your SEO strategy over time, then you will eventually fall from the rankings. It may also be extremely difficult to get back to the top. If you rely on internet traffic to generate revenue, then this can be detrimental to your business.
Our customers remain at the top of the search engine rankings because we understand how Google works, and constantly evolve as they evolve.
Linkhelpers started when Google was in its infancy, but the fundamentals of our SEO approach haven’t changed. We follow the principles that Google clearly sets out so that our customers are never penalized or punished. It sounds easy and straightforward, but so many business owners have been burned by so-called SEO “experts,” they are reluctant to trust another.
Our stellar track record speaks for itself, and we always maintain our core philosophy:
“SEO is only useful if it’s helping your business make money.”
Our web design team and Scottsdale SEO team members will work directly with you to maintain an SEO strategy that evolves with your business. We accomplish this in a variety of ways.
Getting started is easy. If you’re a Scottsdale business owner with an existing website, or a startup hoping to get your foot in the door, give us a call today and get started.
Would you like to reach out to new customers, increase business, and maximize profits? We’ve helped countless other businesses dominate the search engine results page and we can do the same for you.
At Linkhelpers, your bottom line is our business, so talk to one of our Scottsdale SEO marketing experts today and find out how we can help you earn money.
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